I met ARM in 2007 and immediately began working probono with them by creating a "brand" and media campaign from the ground up. It was much more than creating the graphics, but rallying other patients who had never been open nor shared their story prior and attempting to expand. Part of the vision was to represent all the different faces of this disease and not just the Jewish-Persian decent population, which is where ARM priorly lived, thus making ARM openly international for the first time. Though my disease is rare, it affects many different faces from around the world and I felt that should be communicated. It was a long journey in doing this, so let's see if it was worth it. The cure is there waiting, we just need to fund it.
